Saturday, January 17, 2009

Are You Giving Away Free Stuff to Your Subscribers

Now is the season of free gifts everyday. Gurus teach to make list by giving away
free info products, viral etc. pdf ebooks. and every one and his brother is
following the suit to build their list. It is also being noticed for quite some time that almost same products are being cycled or offered by different marketers.
the products being offered are not of least value and sometimes are a total
waste of time. Even 50 pages books may not contain a single tip worth
reading, same recycled information is distributed over the net.

Just think how can one expect to earn trust or establish credibility just by
offering second class iformation or products. If you are really keen
to make list of loyal subscribers that will turn customers in due course,
you have to keep in mind the value, standard etc. of the subsrcriber.
Only top notch product or information can place you in trust category.

Just for example, if you read any of the articles at webpro news, marketing tips,adlandpro etc.some of the leaders in the intenet marketing, you will find a binding trust because the author gives just useful content and nothing else. In just a reading, you are able to relate to the author and trust bond is established. Information at these websites and blogs is so top-notch that you can safely believe in what they say or suggest. Such kind of trust is required.

Offer anything to your subscribers or online visitors, be it a 5 page free report or 100 page ebook or a software, make sure that it is quality product, worth giving and will serve some purpose at the other end. If you distribute cheap stuff, they are not going to remain on your list for a longer period. And you will be doing more harm than welfare to your business.

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